Digital transformation: is it necessary to integrate IT and business?

 The consultancy IDC , one of the most respected companies in IT and business research in the world, says that one in nine Latin American companies should undertake digital transformation strategies by the end of 2018. Brazil, which holds 45% of the technological movement in the region, it is considered as one of the countries where most organizations are following this phenomenon.


In other words, the conscious and strategic insertion of digital tools, methods and practices has been driving business investments in the country. This means that technology is no longer just a support and has assumed a leading role in the running of organizations - especially in companies that have already understood that it is necessary to integrate technological capacity and business strategy.




Why does digital transformation require IT and business integration? 

When we talk about digital transformation, we are referring to the adoption of disruptive technologies that are transforming the way the corporate world conducts its processes, interacts with the market and the way it conducts business. For this to happen, however, it is important to break with the view that the technology department is merely a support area.


Now and more and more, finding a common denominator between IT and business is essential to deal with a market that is showing itself more competitive day after day. Gone are the days when IT professionals acted only from the demands of users, solving problems and keeping the technological infrastructure always in place.


New needs are being added to this form of work, with the proactive practice of developing solutions aligned with the global objectives of the business a constant. With more technology available, inexpensive and easily implemented, companies now have more data-oriented management.

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As the executive board does not always understand IT techniques, the partnership between these two areas, which until recently did not even speak with the ideal frequency, needs to be expanded.

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