What are the main SaaS metrics?

 There are several data that must be observed when creating a business strategy. After all, there is no other way to know whether the company is a success or a failure. Results must be measured.


In the case of a SaaS company, there are three main pillars that we must keep in mind to ensure success:


Acquire new customers

Retain these customers

Monetize the values

When it comes to acquiring new customers, it's easy to understand. Consumer input is always beneficial. And, despite having a higher acquisition cost, it is an excellent way to guarantee the maintenance of the company's cash. Already retention is much cheaper. Avoiding churn and guaranteeing the satisfaction of users of your system, the natural way is to keep a constant source of values ​​entering.


The third pillar, on the other hand, involves the evolution of current customers, seeking to receive greater investments from current consumers. Here, both the extension of life span as its consumer, as well as the increase in the amount spent monthly by him, with the upsell. So, are we going to know the most important metrics that will guide our strategies?


MRR (Monthly Recurring Revenue)

MRR stands for Monthly Recurring Revenue , which can be translated into Portuguese as monthly recurring revenue. It is the money that comes in, month by month, with the sum of the contracts for using the system. For example, if you have 10 contracts of R $ 100.00 each, this is equivalent to an MRR of R $ 1,000.00.

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It is the MRR that will indicate how you should manage your business in the coming months. Whether investing more and looking for growth, or holding the reins to catch up.

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